The current packaging for Sculpey polymer clay is just plain boring. Therefore, I embarked on a mission to refresh their look and promote the new style I developed via an accompanying magazine ad. The redesign was inspired by 1950’s styles of packaging with a bit more of a punch into the modern era influences of simplicity and clean design. Both package and ad really draw the customer in, enticing them to try out some Sculpey products!
Sculpey Packaging
